What is a brand?

Media Post had an interesting article about some complaint's Dick Wolfe had about the perception of the "Law & Order" brand. You can read the article to form your own opinions on his comments, but I make reference to the article because it resonated with the challenge that we at times confront here.

Namely, is it The Punchline that we are promoting or is it the performers we are promoting? I can tell you that the more a particular comedian becomes an identifiable brand the great the cost and the opportunity cost of booking that comic. The more we solidify our position as the top brand in comedy, ironically the more our customers are unfamiliar with the comedian that they are buying in a given show.

Just something that I continue to think about.