That is one pricey Onion....

This article in Forbes caught my eye. It sounds like a fun place to work, no?

"Now for the bigger problem: top-line growth. Mills didn't see much percentage in starting to charge for subscriptions--though 15,000 readers pay $40 a year ($30 for students) to receive the Onion by mail, and access to back issues costs $7.50 per issue. The real money, he thought, lay in the Web site and in nudging online advertisers to make cross-buys in print. Mills knows this business--he ran and then sold Adgile Interactive, an online media-buying agency in San Francisco, before joining the Onion. Advertisers like the young audience and the multiple ways the company has reached out to it: in print, online and through Onion Radio News, not to mention via schlocky merchandise (like bumper stickers), books and even a movie of comedy sketches slated for release early this year. "Our business is, we tell a joke and then distribute it seven or eight different ways," says Hannah."